Managing your many social media accounts for your business is no doubtably a challenge. We want to give you a helping hand and talk you through the top 7 social media mistakes we see brands making and most importantly simple ways to avoid them.
Are you making any of these common mistakes? Download our printable list below as a reminder of what not to do.
There are so many different social media platforms these days, with new ones and new features cropping up constantly. It’s common for brands to think it’s essential to have a presence on all of them, but this is not the case. Building up a following on one platform alone is challenging enough, so by trying use them all, you may end up spreading yourself too thinly and not getting the most out of any one platform.
Top Tip: Choose the top 1-2 platforms where you may already have a presence, or that you think will be most suited for your brand. Focus on building up these platforms first – be able to post consistently and engage with your followers. Only then, consider the next.
Creating enough content to be able to post consistently is an overwhelming task in itself. People often spend hours creating content, they post it, then forget about it and move onto the next. If this is you – your forgetting the most important step! As the name suggests, social media is a social platform and engagement with your followers is essential for maintaining your audience and creating a loyal customer base.
Top Tip: Look back through your social media posts – have you responded to every comment? If not, take the time to do so and try to get to know your followers.
As I mentioned previously, creating quality content takes time. A common mistake is thinking that for every new post, on every platform, you need to create a whole new piece of content. Now I’m not suggesting that you should be reposting exactly the same content multiple times, but repurposing the same content in a slightly different way will save you time and makes sure that that blog post or image you worked so hard on is seen by as many people as possible.
Top Tip: From one blog post you could create:
- a sneak peak for instagram and facebook
- a follow up Q&A video responding to comments
- a challenge for your followers
- a set of actionable tips or a fact file
There are so many tools out there to help you stay on top of and automate all you various social media posts on all your different platforms. While these tools are essential to stay organised and streamline your processes, they can lead to a lack of personality on your feed. Don’t forget to share the unexpected and excited moments, even if they weren’t prescheduled. And as I mentioned earlier, engagement is everything – don’t let automation hide your brands personal touch.
Top Tip: Use social media management tools, they are indispensable, but also leave room for some flexibility and don’t forget the personal touch!
Remember those images that you spent A LOT of time and money creating? If you post them all in one day your followers will switch off or even unfollow. You want your followers to pay attention to your content, to engage with it and find it valuable. That does mean posting consistently, but don’t over do it.
Top Tip: Here are some recommendations of how often to post on some of the most popular platforms:
- Instagram: 1-3 times
- Facebook: 3-5 times
- Pinterest: 30 times (including repins)
- Twitter: 10-15 times
Negative feedback or a less than perfect customer experience happens from time to time, and thats okay as long as it is responded to in the right way. Social media has become a very public extension of traditional customer service – some one might leave a negative comment on your Instagram photo rather than sending you a lengthy email. This isn’t necessarily a bad thing though as it gives you the opportunity to start a conversation and learn from the feedback of your customers in a more personal way.
Top Tip: Don’t be tempted to just delete any sign of negativity on your social media platforms. Instead take it as an opportunity for improvement. Engage as quickly as possible, but remember to be polite and personable. Move the conversation offline if necessary.
Social media gives businesses even more insight into who they’re audience is. Brands make initial assumptions about who they’re target audience is – what age and type of person will buy their products. The data and analysis collected from your social media platforms could just reconfirm this assumption and tell you you were spot on. But it could also illuminate a whole new audience you never knew you had!
Top Tip: Try not to focus on the surface data such as number of followers – dig deeper!
I hope this post helps you avoid making these social media mistakes in the future. Don’t forget to enter your email and download our printable list as a reminder and leave us a comment below with any questions or top tips for others!
If you want to learn more about all things social media, check out our webinar ‘Run Your Social Media Like A Business‘ by expert Cadi Jordan. Not a member yet? Sign up here to gain access to this webinar and so many more.