Mahatma Ghandi said it best: “Be the change you want to see in the world”. You can’t expect to see progress unless you’re willing to lead by example yourself. That’s the message from The Clean Hub founder Raquel Wing who is motivated to share her knowledge about the benefits of clean beauty products.
Frustrated by mislabelling and the lack of transparency in the beauty industry, The Clean Hub founder Raquel Wing is motivated to promote the benefits of clean beauty and help smaller indie brands reach a wider consumer base.
“People honestly don’t know the consequences of what they’re buying and consumers have a right to know,” she says.
“I think given half the chance, consumers welcome the opportunity to experiment with clean beauty products – I mean, why not? We’re not saying to ditch everything in your bathroom and start from scratch, but at least just test out a new product every now and again and see if you’d like it. After all, there are benefits to be had.”
I am hoping that we’ll have created a successful model to help at least 20 per cent of the market, making them more visible to the market and bringing more clean beauty to households and customers all over the world.
‘Clean beauty’ is the new term for identifying beauty brands that are free of known toxins and carcinogens – and its an industry growing by 9 per cent year-on-year, according to a 2016 Persistence Market Research report.
This tremendous growth rate has given rise to The Clean Hub, founded in 2016, as a virtual accelerator program to assist clean indie brands to scale easily and affordably. www.thecleanhub.com
Raquel says the sector is transforming day-by-day and this is ultimately being driven by the end-consumer.
“I think that this growth will continue, especially because people are now becoming aware about what is going into their products. You’re already seeing major beauty players incorporating more responsible practices and ingredients into their brands,” she says.
“Interestingly, this has also given rise to bigger corporations seeking to buy into indie beauty brands because they need to change or update their portfolio. We’ve seen this trend emerge in other sectors too, when Coke started buying into natural food products, for example. These big businesses understand the transition that consumers are making – the same evolution is happening in clean beauty.”
It is this very trend that sparked Raquel to launch The Clean Hub, the world’s first accelerator program dedicated solely to help clean beauty businesses scale.
“I feel like what has helped motivate me is that I genuinely want to help clean beauty brands, which in turn helps consumers who want good skincare or beauty results,” she says.
I want to make an impact in this sector – that is the bottom line. I have always been passionate about the beauty sector and I realised I knew a way to set up a platform to help the industry I care most about.”
The Clean Hub provides participant companies the opportunity to understand key business issues that many small businesses face as they grow their sales – all in the context of the beauty industry.
“These brands have trouble competing in the first place – the biggest issue is getting noticed,” Raquel says.
“They are small brands and they are in a small pond with big companies who have taken up the market, so they’re not getting as much of a chance to sell, despite their overwhelmingly awesome products.
“Often the business founders are starting their business almost from scratch, so they’re learning as they go and can struggle with where to allocate resources, or how to scale. The Clean Hub strives to change that. We offer tailor-made content to help individual beauty brands harness their potential and grow.”
Having established a central platform to aggregate clean beauty companies, Raquel has instigated something of a movement.
“Its about creating a network, a community, and an ecosystem all in one. We’re stronger if we operate together,” she says.
“With strength in numbers, we can really make a difference to instigate change and awareness about the benefits of clean beauty products.”