CBD oil in beauty products is a hot topic right now in the US. Why? Because studies have shown that CBD oil is awesome for your skin, and rivals some of the best clean beauty or natural beauty ingredients. CBD works as an antioxidant as well as helps with skin cell turnover and inflammation. Yes, there is an all-natural ingredient that does all of that. I’m in. Please tell me where I can buy this fountain of youth ingredient.
However at first, like many people, questions begin to swirl in my head. Is it legal? Can I just put any CBD oil in beauty products and sell it? Will it get me high? What documents do I need to give to retailers to work with them? To clear up the confusion we had Janet Schriever, CEO and founder of Crave Skincare on the Clean Chat podcast. Janet breaks down what CBD is, as well as the business behind using CBD in your beauty products.
First off, Janet admits that there is quite a lot of confusion in the industry due to lack of knowledge or misinformation on the Internet. Janet says, first off know that “CBD does not get you high.” CBD or cannabidiol is one of the nearly 200 compounds made by the cannabis plant. The problem is that many people confuse CBD with its well-known family member, THC. Tetrahydrocannabinol (otherwise known as THC) is the primary psychoactive component of marijuana. However, though from the same family, CBD DOES NOT get you high. In fact, according to the World Health Organization, CBD “in its pure state, does not appear to have abuse potential or cause harm.”
For beauty business owners, Janet cautions those that are looking to add CBD to their products, as legislation has recently changed and can make it more difficult to sell in the United States. Janet sources her CBD legally under the 2014 Farm bill from a hemp farm in Kentucky. However, recently the federal court has recently declined to protect CBD as they have lumped all cannabis together and have begun to fine banks that support CBD companies. You can see the headache this can cause for CBD beauty brands as CBD remains in a legal grey area.
Many lawmakers are now lobbying to refine the CBD law to take out this federal grey area – which The Clean Hub is all about. We hope to promote the kick butt uses of CBD in beauty products and how it can transform your skin. To learn more, check out our podcast with Janet Schriever. We learn more about CBD oil and the beauty business behind it. You can also check out Crave’s products here or their instagram @craveskincare.
Now onto the Clean Chat podcast!
Raquel: Hi there and thanks for tuning into clean chat, as you know we are all about having an open conversation about beauty. One hot topic in beauty right now is the use of CBD products so we are so excited to have the fabulous Janet Schriever who is the CEO and founder of Crave Skincare. As Crave uses CBD in their products, Janet is going to help us understand not only the benefits of CBD oil, but also the business behind it, so without further ado thank you Janna for coming onto the show!
Janet: Thank you Raquel!
Raquel: Great to have you, so excited! So could you start off by telling us a little bit about yourself and why you started Crave Skincare?
Janet: I started crave about six years ago when I was having a super bad bout of rosacea and was very stressed, and we know how stress affects the skin, so I was having a tough time, I went looking for products to help me and I couldn’t find anything. I ended up having to take antibiotics, which I know is necessary sometimes with the rosacea because it’s an internal issue. The ingredients in the products I was using, there were probably about 50 of them and only 2 had any benefit to the skin.
Janet: Once I started to understand this and then making the connection between the chemicals and the rosacea and the inflammation and the irritation, I really needed to fix this situation and try to make something for myself. I sort of thought “you know this can’t be right, why are they selling products for sensitive skin that have no benefits to the skin in them?” So that’s how it started the whole thing and I’m a bit OCD and started researched at the computer everyday researching looking for stuff, I just didn’t really let up. I then started to make some products, not all of them were good by any means, I actually did some damage to my own skin several times, but it was a learning experience and now this is how you sort of figure things out. Over the years I obviously got much better at this, I did some consulting for help, or hiring people to help me, and eventually I ended up just getting it right and learning enough, and eventually I found CBD.
Raquel: So what is CBD? (2:38)
Janet: So CBD is one of the many cannabinoids found in the cannabis sativa species. We define hemp as a substance that does not have enough THC in it to make you high, so basically it has to have under 0.3% of THC. THC is different than CBD. CBD is one of the medicinal cannabinoids, which is an anti-inflammatory and anti-oxidant. CBD does not make you high, the one that makes you high is THC, and that’s responsible for the effects in the head you get from cannabis. I think there is a lot of confusion about what is hemp? What is cannabis? Where is your CBD derived from? There are a lot of questions swirling around that are not that hard to figure out, but at the same time super confusing to people because they are not familiar with the term. If you can just remember those two things: CBD does not make you high, THC makes you high, then you can kind of navigate the whole world of cannabis a little bit easier. That’s very basic and I know doesn’t not explain much. (352)
Raquel: Yeah, but it simplifies it. Several people have actually asked me what CBD is. I knew it was a kind of, I don’t know if strain is the right word, or its actually pressed out of cannabis, but it doesn’t have the actual effect as you mentioned that THC does. So in skincare how does that help using CBD? (412)
Janet: So, CBD, the United States Government has a patent on CBD as an anti-oxidant and a neuro-protectant. If anybody needs to check this you can Google it. As an anti-inflammatory and skincare inflammation is really at the base of all aging. It’s responsible for acne, rosacea, eczema, and dermatitis…it all really starts with inflammation. And so if we can give the skin a substance it goes “oh, I like that! I don’t need to itch, I don’t need to get inflamed, I don’t need to get swollen up or puffy!” This is going to help with a lot of different things.
The anti-oxidant part is also super important. Anti-oxidants to the skin are basically cell stabilisers, they come in and help when cells are damaged or out of balance and they help to stabilize those cells so they don’t die. We need those anti-oxidants on our skin during the day time so we can stave off the effects of too much sun and too much pollution and all of those things that are irritating to the skin, bad for the skin obviously and causes all kinds of problems. It’s just a cycle where skin damaged and gets inflamed, and so on.
Raquel: Okay, so one question you must get a lot is how do you source the CBD? (544)
Janet: This is one of the things that people are super confused about, the legalities of CBD in the United States. I source my CBD from a Kentucky hemp farm that is operating under the 2014 Farm Bill. The 2014 Farm Bill in the United States (US) basically says that if you are growing hemp, its for hemp not cannabis, so again you have those two distinctions going in, One has a lot of THC one does not. If you want to grow hemp in the US you have to do it underneath this farm bill, which says you need to participate in a pilot program with the government and they know that you grow it. In the US you can’t just grow hemp, because the DEA doesn’t distinguish between the two. They both are the cannabis sativa species that is the family of plant that they are in. The difference is one has more THC, and the other doesn’t have enough to make you high. (658)
Raquel: Right, so now it sounds like they are saying “we know it doesn’t make you high, so we’ll try this pilot program under this act”.
Janet: It’s all very controlled. If you purchase underneath the farm bill or a product that fits underneath in, then it’s legal. If you purchase from somebody who’s not under that Farm Bill or who’s just growing in their backyard that’s not going to work. (728)
Raquel: So are there quite a lot of people participating in this program or is it quite difficult to source?
Janet: Umm, it took me a long time. I’ve used a lot of different types of CBD and finally found the right source, but it took me quite a while. It also took me a long time because I didn’t understand the different legal ramifications were or where I should be buying my CBD. When I first started I was like “oh I can buy this anywhere” and I went out and purchased some samples and made some stuff. You can do that but that’s not the way to do you. You need to make sure that your CBD is coming from a legal source, you need to look at the documentation, you need to make sure that the product is tested and that they have all the certifications that the manufactures have them for you and from that you may want to do a second party test on it. (830)
Raquel: That’s so interesting. So there isn’t a lot of information for somebody who wants to start a business within this out there?
Janet: There wasn’t when I started. There was a lot of things I didn’t know when I started. I didn’t realize there was going to be all of this trouble with banking; it’s been very tricky. The banking and the making sure your CBD is legal under the law and that you can ship within all 50 states is huge. Know those things going in. Know that when you go to sell to a retailer you’re going to need to inform them of all these things. They need to know what’s going on, and if people go on the Internet and start looking for information so many conflicting information comes up. It’s really difficult to navigate through that and still not wonder, “oh my god is this right?” So it can be a bit tricky, and you do need to try to get information if you are looking to add CBD into your product before you do.
Raquel: You mentioned a couple of things about internationally. Is it legal to sell it internationally or just within the US?
Janet: It depends where you are shipping, you have to look into the laws of the country where you are shipping and see if you can ship there or not. It varies. There are a lot of countries in Europe that you can and ones that you cant. The other issue is do you have all your documentation together for distributing in another country? There is a whole other layer of stuff there too. I’m not even sure of, and its one of the things I’m going to look to Clean Hub, and follow along the experts there to guide me because I’ve never done that yet. (1037)
Raquel: Yeah, its already difficult enough for a beauty brand to move international and you have that extra layer of working with CBD which is obviously not getting people high, but everyone has their legal documents that they are going to need help with. Are there any words of advice for other beauty brands that looking to enter the industry or work with CBD? (1103)
Janet: Spend some time figuring out if its something that yore really committed to because if you’re not really committed to that one ingredient; maybe give it a second thought before going there. I’m hoping this is going to change one day, but the big issue with running a business that contains CBD there’s a lot of things that, as a normal business, you take for granted that you cant with CBD. Banking is a big one.
Raquel: Oh, how does that work then? (1150)
Janet: Well, in the US the other layer of politics you have on top of this is that we have a very conservative government in power right now. Under Obama it wasn’t such a problem. Under the other guy, which shall remain nameless, we’ve got another person as our attorney general who has a thing for marijuana. They are continuing to put up roadblocks. The DEA has made blanket statements bout CBD, they can say whatever they want and they can pretty much do whatever they want; however they don’t make the laws. They came out around 2016 and they said “ well guess what we’ve just decided that all cannabis extracts or any kind of CBD extract is all illegal, we’ve decided it all goes in the same cannabis camp and that’s it, because its easier for us to code it like that”
Raquel: It’s a whole blanket statement like you said, wow.
Janet: It threw everyone into chaos a bit, and on top of that you have a government which choses to fine banks who are servicing CBD companies, that means its really difficult to function as a normal business.
E-commerce is a problem. If you are selling products online and you are taking credit cards, guess what, the bank sooner or later is going to catch you and will shut you down.
Raquel: Wow okay.
Janet: This is the way it’s being controlled right now through E-commerce. If people are taking credit cards they have it figured out in a way, to each their own let them do their thing, they may be banking overseas or they are doing something that maybe isn’t on the up and up.
Raquel: I see. Okay. (14:22)
Janet: There are companies out there that have got it down and situated with their bank and have it worked out somehow for selling online, but its kind of crazy actually. Especially for the beauty business, these are topical products or beauty products; as long as you are not making any medical clams it’s a beauty product! You cant ingest the, it cant make you high, it cant do anything to you however its an issue and people need to understand it’s a pretty big issue! It can easily stop a business form succeeding. You just can’t do business as usual, there are things that are problematic about it that don’t have anything to do with the ingredient, it’s all politics.
Raquel: I was going to say, its obviously a key ingredient, but there are other ingredients and its hard enough to start a beauty business let along all these flags you have to be aware of and banking issues, legal things that are popping up. I had heard they are pulling backing up on marijuana stuff, but I didn’t realize they made a blanket statement about CBD oils as well. Is there anyone trying to lobby this?
Janet: There is. I keep up with politics of it as much as I can without driving me crazy. There is a couple of bills in congress right now, I don’t know the total specifics of it but one of them is basically stopping he feds in the US from fining banks. If they stopped doing that, it would not be so problematic. You could find banks that would work with you. As it is right now, the banks look at a company like mine that isn’t turning over, obviously I have a ton of challenges, so I’m not making a ton of money yet so why are they going to risk getting fined for money that is inconsequential for them. (1707)
Raquel: I see, okay.
Janet: If I was a big huge company, and I were making a lot of money, that would be different I think.
Raquel: It would be worth the fine.
Janet: There’s a bill in congress right now trying to stop that.
Then there are some other things happening too, and the interesting thing is we have a few conservative politicians who are, one of them is on the board of cannabis company John Boehner and he’s going to start lobbying for it which is great. Mitch McConnell, I believe, is working with the Kentucky Hemp Farmers because that is his state. We have two conservatives here who may be able to help.
As it stands politically right now, if we only have one of the parties lobbying for it, we also have democrats trying to legalize cannabis but when you have both parties talking about it and changing their tune a bit, then possibly things can change. (1822)
Raquel: Yeah, well let’s talk about something great, like your products! I just can’t believe it! I thought everything was okay with CBD oil, now I’m hearing that obviously there is all this red tape, which has changed over the last few years.
Janet: Its good, but the ingredient itself is awesome! If I didn’t believe in it I would’ve said “Oh my god! Move on!” It’s tricky, and people don’t understand that because people just aren’t talking about it. I, on the other hand, feel like why not tell people up front what the actual situation is if they are thinking of doing this as a business because I got into thinking “Oh yes this is awesome! Haven’t seen this anywhere” and then when I moved forward, and as things came to pass its like ok, I see why this is not everywhere.
Raquel: Yeah, definitely. So could you tell us about your products what are you two or tree products? And what are peoples favourite thing about them?
Janet: Okay, so my three staple products that I started with and continue to sell the most of is the oil cleanser and war paint remover, the virgin skin serum, and the salvation oil. Those three are actually perfect as a trio, here is your skin care this is all you need. The cleanser of course has CBD, but it has other yummy oils that are great for the skin. Its water activated, you put it on dry, massage it in and rinse it off with water. This cleanser takes all your makeup off and doesn’t leave a greasy layer on your face. One of the issues with an oil cleanser is that people often break out with them because they don’t have the surfactants (2038) in them to wash the oil away, this one really is the perfect balance of nurturing your skin and not leaving it greasy in any way.
Raquel: So it takes off your makeup and also works as a cleanser.
Janet: Yeah, and it will cleanse really well! Oil cleansers can be tricky to find the right one because it may leave too much oil on your face, if they aren’t water activated and don’t have enough surfactants in them they aren’t going to take everything off, and it wont get into the pores and cleanse. Cleansers are really important in a skincare routine and some people overlook them, they think they need to get everything all dried up and then they can put moisture on. That can’t be the goal because for someone like me with sensitive skin, the more I damage the epidermis every time I was it, the more the barrier of my skin gets compromised and then you’ve got other issues. They can make your skin more sensitive and more irritated.
Raquel: Awesome! What would be your top beauty tip? (2200)
Janet: The beauty tip? Gosh! Try to get your skin into good condition so you don’t have to wear makeup!
Raquel: I know! Clear skin is better than any makeup that is for sure!
Janet: I just think its so important for the foundation of how you feel! There’s nothing worse than not feeling like you can go out in public with no makeup on because your skin is a mess. I’ve been there, that’s a chronic issue for me. I have an underlying skin condition that is always ready to say “Hey! Here I am! Look at me! Look what I’m going to do to you today!” Good skin is just the best beauty secret.
Raquel: I agree. (2249)
Janet: I also have another one that I really like. I have a new product, glo-berry glistening skin oil, this one has a little bit of mica in it which means when you apply it you wont look like a glittery mess at all, its very fine mica and very subtle, but when you go in the sun you’ll see a little more sparkle to it. Its an oil serum and it has a tiny bit of mica, it has CBD, and guava seed and prickly pear extract. It’s a really great oil serum and leaves the skin super dewy and glowly.
Raquel: And you put this on your face and your neck?
Janet: Yeah all over your face, neck, décolletage. The mica tends to diffuse things a bit, so you’re getting a bit of a blur to the skin. It gives you really pretty glowy skin and does then to diffuse some of the imperfection. If you need some extra coverage you can add it to your makeup, a drop or two, or use it as a highlighter. It’s very nice.
Raquel: Almost as a touch up as well! Where could people find out more about your products, or get a hold of you? (2228)
Janet: So I can be reached at @craveskincare or www.craveskincare.comThere is quite a bit of information there, and on Instagram. I use Instagram to communicate with people, and post most things, and by default on Facebook but I don’t spend too much time one there anymore because of the politics of that. I prefer Instagram where I can post a pretty picture and talk to people and it’s all good. So either of those places are good places to go!
Raquel: So definitely check out their instagram @CraveSkincareand if you go to the website www.craveskincare.com you can definitely shop their products. You can also check out the certificate of analysis that helps people learn more about the regulations and that they are legal. Learn the differences between THC and Hemp like she mentioned earlier. Definitely check those out!
Thank you so much for coming on Janet and sharing your knowledge about CBD oil and sharing your experience with your business. I know that people are definitely going to listen and be very grateful for hat because there aren’t many people pioneering this area such as you are.
Janet: Yeah, you know I don’t mean to be a Debbie Downer about it; I just want people to be informed!
Raquel: Yeah, definitely!
Janet: Hopefully this is all going to change quite soon. It would be so nice if it did. In the mean time I sort of do what I do and just wait it out. Hopefully the politics will get out of the wait at some point.
Raquel: I think it will, hopefully will, and you know what, I will push for it as well because CBD is awesome for your skin! Thank you again Janet for coming on the show, and thank you listeners! I hope you all have a great day!
Janet: Thank you Raquel!